James Gooding

Chief Operating Officer of Move

James joined Santa Fe in 2001 and has held a variety of positions throughout the organisation, first in Indonesia and then in China. In January 2023, he was named Chief Operations Officer for Move. He remains as Managing Director, North Asia, responsible for our operations in China, Hong Kong, Japan, Korea, and Taiwan, a position he has held since 2018. In addition, James is in charge of our Moving service centre in Houston, Texas, as well as Santa Fe Relocation’s Global Agent business.

Currently President of FIDI Asia, James, holds a Masters in Business Administration from the University of Western Australia and is committed to improving customer experience through incremental improvement in order to provide exceptional relocation services.

Biggest professional achievement?

I am extremely proud to have worked for the Santa Fe Group for over 21 years and to now have the opportunity to represent the Santa Group as Chief Operating Officer, Move, and consider this to be the pinnacle of my professional achievement in my career to date.

Best piece of leadership advice you ever received?

Seeing is believing

Something unusual about yourself that most people at work don’t know.

Growing organic fruits and vegetables gives me a lot of joy and satisfaction (including recycling kitchen and garden waste into rich compost to improve our soil).

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